Invert
Invert empowers businesses and individuals to combat climate change by achieving net-zero emissions through CO₂ removal, transforming everyday routines into mindful, impactful actions.
Year
2023
Scope
Branding, Product Design
Contributor(s)
Jessica Hay
Mission
Competing in a crowded market, the Invert team needed a brand that was both distinctive and trustworthy—one that made fighting climate change accessible from the palm of your hand. Working closely with the Invert team, a comprehensive brand system was developed featuring a clean digital palette, logo, and scalable iconography designed to maintain consistency across web, app, print, and marketing channels.
